WiFi Money Full Stack Marketer Build And Grow Your Online Business Without Missing Steps

If you want to build a successful online business, there’s a power metaphor you have to understand.

 

It’s the idea of a lighthouse vs. a tugboat. 

 

Both serve the same purpose. But serve it in different ways.

 

A tugboat ventures out into the darkness or stormy sea to rescue ships who are adrift. It requires time, energy, and there’s a lot of uncertainty. You can’t really guarantee if you’ll make it back ashore. 

 

Maybe there’s a thick layer of fog really impairing your vision. So sometimes you don’t even know if you’re going in the right direction of the ship.

 

I don’t know about you but I’ve felt that way more times than I count when it comes to business. 

 

On the other hand, a lighthouse stands firm, towering over the ocean. The guiding light from its lantern guides ships to the shore. This light can cut through the fog. 

 

No matter how stormy the weather, the lighthouse is going to still be there doing its job. 

 

Instead of going out and forcefully dragging ships back, it creates a path for ships to follow.

 

When you structure your business like a lighthouse, you don’t need to go and do all of this posturing on social media. Commenting on a million people’s posts, sending hundreds of DMs, or copying some cringey trend.

 

I’m not saying those things don’t work. But they take a ton of time and energy. 

 

A tugboat can only rescue so many ships at a time. Sometimes it has multiple trips and back.

 

What happens if the tugboat operator doesn’t have the energy to make another trip out to sea?

 

Or what if the tugboat hit a rock and now there’s a hole that’s filling the boat with water, making it impossible to go out there?

 

A lighthouse stands there, shines its light, and lets lost ships know that what they’re looking for is over here.

 

Sometimes the lantern bulb at the top burns out. But you take 30 minutes to change it out, and now it lasts years. 

 

And a lighthouse works the same way whether it’s for one ship or a thousand. 

 

If you want to structure your online business like a lighthouse, there’s 3 things you need to master.

 

1. Traffic
2. Messaging
3. Offer

 

You don’t even need to be a bonafide expert at these things. You only need to understand and master the basics. And if you can follow directions to build a LEGO set and you can write like a 4th grader, then you can master the basics of these 3 things. 

 

But people suffocate themselves by navigating through all the “shortcuts” and “shiny new opportunities” out there.

 

Should I start an agency? Should I build an e-com business? Should I ghostwrite? Should I do TikTok Shop? What about affiliate marketing? I heard that’s cool. Oh what if I become an influencer or build a personal brand?

 

Here’s the good news…

 

They all work.

 

And I’m going to give you the benefit of the doubt. Chances are, you invested in learning these different opportunities.

 

If you haven’t and you’re just out here collecting information, hoping to piece together some Frankenstein business that will make you rich…

 

I don’t have anything for you here. Go back to YouTube.

 

I’m talking to you. The person who’s willing to bet on yourself and even if you feel hesitant because maybe money’s tight, but you have a slight belief that you can make it work so you do it anyway.

 

And maybe the reason you’re here right now is because none of these things have worked for you.

 

Again, I’m going to think the best of you. I’m going to assume you have given these things a shot. 

 

You didn’t just mentally masturbate over the videos and did nothing. You went out there and tried to find a client, create a video, or find a product to sell.

 

If you haven’t or you stopped before you experienced any traction, I’ll explain to you why in a bit. And I’ll show you how to overcome that.

 

Like I said earlier – all of these opportunities you see people making “gratitude” posts about how they went from broke UberEats driver to multi-millionaire… they work. I can’t speak on the individual’s actual success and story, but all of these opportunities work.

 

But if you understood and mastered the fundamentals of a lighthouse business – you could make any opportunity work. 

 

Without the right foundational knowledge of these things… you’re going to expose yourself sooner or later. Whether you be honest about it with yourself, or a client or customer is going to point it out.

 

One of the first businesses I ever started was a FB advertising agency for local businesses. I learned about the opportunity from Tai Lopez, who later became my first copywriting client, but that’s a story for another day.

 

Anyway, I knew how to sell the opportunity. I closed a successful Lasik eye surgeon who cut us a $4500 check for 3 months of running their ads. 

 

I didn’t bring that client a single sale. I got them some leads. I followed what was taught in the course, I watched each video at least 3 times making sure I did everything right.

 

But I blew it. Because I was too focused on the opportunity of FB ads instead of getting good at the fundamentals that made FB ads a good opportunity.

 

I was too worried about mashing the right buttons inside FB’s ad manager rather than writing the right message to the right person.

 

I was too worried about choosing the right “objective” rather than helping my client come up with a good offer to get people to click in the first place.

 

Calling this number or filling out for your info to schedule an appointment isn’t exactly going to get anyone excited about getting their cornea split by a laser. 

 

I also tried dropshipping. I tried making apps. I tried being an SDR. I’ve had a myriad of experiences jumping from one opportunity to another. 

 

Look, I don’t have ADHD (like Wifi).

 

The reason I kept jumping from one thing to another is because I lacked this one thing.

 

Certainty.

 

Like a tugboat, I took the time and energy to try things. I read the books. I watched the courses. 

 

Sometimes I had an idea where I was going, most times I didn’t. And 90% of the time, I had no idea if any of it was going to work. Or if I could make it work.

 

And when my reality was lagging behind my expectations, my anxiety went up. It got harder to get out of bed in the morning. And eventually I folded. 

 

But sometimes you need to go through that stuff to come to the same realization that I’m sharing with you today.

 

Or you can learn from others and avoid foundational challenges and run into high level challenges.

 

You’re going to make mistakes and that’s okay. But trying to figure out why you can’t make a single sale is a lot different than figuring out how to scale from 10 to 100 sales a day. 

 

The components that you’re getting in this WiFi Money bundle is everything you need to build a lighthouse business. 

 

These are things I validated after creating back-to-back 7 figure offers with Tai Lopez. 

 

I took the same concepts and created a $47 offer with Dan Henry that got thousands of buyers within a week. 

 

Later on, I took that same offer and repositioned it into a $997 offer that converted at about 2% to cold traffic.

 

But you don’t need to be famous with thousands of followers. 

 

I’ve sold $97 supplements, children’s books to NBA teams, high-ticket services to Fortune 500 brands, courses, and coaching and no one knows who the hell I am.

 

And it was only possible because I created a lighthouse offer. An offer that attracted the people I wanted and easy to say YES to.

 

You don’t need to be a bonafide expert. All you need is the skills or knowledge to help someone out of their present pain.

 

Russell Brunson says you only need to be 1 step ahead of someone. I don’t necessarily buy that, I think you should be a little further ahead but be very good at helping someone get 1 step ahead. 

 

And when you combine that with the ability to run traffic and create messaging that attracts your ideal client, you have the makings of your lighthouse business. 

 

That’s what we’re doing here with this WiFi Money Black Friday bundle. We’re giving you the tools you need to build a lighthouse business. Figuratively. I guess literally if you want.

 

So let me get this out of the way… If we ever make this available again in the future, it’s not going to sell for anything less than $3000. 

 

I’ll make sure of it because what I’m known for among my clients is taking existing offers and making them more expensive. 

 

But for this bundle and for WiFi’s community, I’m making an exception. So instead of paying $3000, you’ll only be paying $997 today. That’s 67% off. There may or may not be payment plans below, that’s up to WiFi to decide.

 

If that price is making you nervous, I get it. I’ve been there. I felt the same way when I bought my first $997 course. I felt the same way when I bought $3,000 worth of coaching. And so on.

 

But by that time, I had a solid understanding of the fundamentals and I knew I’d make it back.

 

And it all started with this.